How can we use technology to engage people in a new social experience?

We come from Torino, the city where Martini was created and the best in Italian design is conceived

With Makr Shakr, this passion for cocktails and flair for design meet in a pair of robotic arms that mimic the actions of a bartender, from the shaking of a Martini to the thin slicing of a lemon garnish. The graceful movements of the arms were also inspired by the Italian choreographer Marco Pelle. The system explores the new dynamics of social creation and consumption, with users as designers: “design, make and enjoy”!

We work along with the best Japanese and German robotic firms to fully leverage the potential of their machines

These high-quality machines reflect the increasing role automation will play in tomorrow’s world. Still, robots might be pouring the drinks, but there’s a human team behind them, designing and constructing. Makr Shakr isn’t trying to replace a bartender with a robot; instead, our machines give everyone the opportunity to be a bartender, personalizing and creating cocktails for their friends.

We are engineers and architects with an eye for what’s spectacular, emotional and unique at the same time

We want to create an experience for users, allowing consumers to learn from each other, sharing connections, recipes and photos on social networks. We are a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing. With Makr Shakr, simply using an app allows anybody to play with technology – taking full control of an industrial robot.

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We are hiring!

Makr Shakr is looking for exceptionally talented individuals in the fields of mechatronics, mechanical engineering, industrial design – and mixology of course. Could it be you? Get in touch:

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Meet the team

Emanuele Rossetti

Emanuele Rossetti is an Italian Engineer educated at Politecnico di Torino and “City of London Polytechnic” (UK). He holds a PhD in Applied Mechanics and has taught robotics at Politecnico di Torino (IT). He joined Makr Shakr with the aim to bring it to the moon and back.

Alessandro Incisa

Educated in Italy, Australia and China, Alessandro is a Mechanical and Production Engineer who brings meticulous attention to the creative movements of the robots and their performance.

Filippo Zanotto

Grown and educated in Turin, Filippo graduated in Engineering and Management from Politecnico di Torino, with a specialization in Finance. After having worked for sport and entertainment associations, he now aims to bring the Makr Shakr cocktails as far as possible.

Lorenzo Risitano

Lorenzo is a Management Engineer graduated at Politecnico di Torino. He worked in the management field both in Piedmont and Sicily. Makr Shakr’s procurement and logistics are his daily bread.

Edoardo Bosio

Graduated in Engineering and Management at the Politecnico di Torino, Edoardo masters the robots and their communications in order to have the tastiest cocktails at light speed.

Vittorio Cravino

Graduated from Politecnico di Torino, after some international experience in Eindhoven, architect and craftsman Vittorio joins the team as Project Construction Manager.

Paola Lombardo

Paola is at the heart of Makr Shakr team’s organization. She ensures that all is smooth and organized. Without her the office would be a chaotic mess.

Laura Soddu

Graduated from Politecnico of Torino, she is the core and head of our developers team. Laura helps the magic come true.

Alessandra Savio

Graduated in Journalism and Communications, after some work experience in New York and in different art fairs around the world, Alessandra joins the team as Marketing and Communications Manager.

Vitalie Ciornii

Graduated in Mechatronics Engineering at Politecnico di Torino, Vitalie, born in Moldavia and raised in Italy, joins the team as Mechanical Construction Manager. Vitalie brought the project of Makr Shakr 4.0 to reality.

Stefano Brachet

After almost ten years as consultant and computer wizard, Stefano joins the developer team as Back-end and App Developer .

Carlo Turati

Graduated from Politecnico di Torino, after working two years as an architect in New York, Carlo joins Makr Shakr as Architect and Project Designer.

Andrei Florinel Bogdan

Born in Romania but raised in Italy, Florinel is the youngest member of our team. With great maintenance skills, he joins the team as Workshop and Maintenance Manager.

Alfred Bowles

Graduated in Mechanical Engineering from the American University of Beirut, Alfred, a Lebanon native, joins the team as Mechanical Designer and Maintenance Engineer.

Carlo Ratti

Architect, engineer and Director of MIT SENSEable City Lab, Carlo is a living creative visionary. Named by FastCo one of the “50 Most Influential Designers in America” and featured in Wired’ “Smart List” of the 50 people who will change the world.

Assaf Biderman

Physicist and designer, he is a co-inventor of the Copenhagen Wheel and Associate Director of the SENSEable City Lab at MIT.

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