How can we use technology to engage people in a new social experience?

We come from Torino, the city where Martini was created and the best in Italian design is conceived

With Makr Shakr, the passion for cocktails and flair for design meet in a pair of robotic arms that mimic the actions of a bartender, from the shaking of a drink to the thin slicing of a lemon garnish.

The system explores the new dynamics of social creation and consumption, with users as designers: “design, make and enjoy”. Over the last years, Makr Shakr’s robotic arms have served over 1 million perfectly crafted drinks, with peaks of 800 cocktails produced per night. The company has received the prestigious D&AD and Core77 awards.

Automation & its consequences: What we belive and do

Automation and robotics can be highly fascinating. Yet, at the same time, thinking at a future in which most work will be carried out by robots, compel us to reflect on the impact of technological advancements on today’s professions. At Makr Shakr, we believe that the key discussions include concepts such as transition and redistribution. Transition means the capability to manage technological upsets, helping those who have lost their jobs to find a new one – and educate the new generations to the professions of the future. Redistribution is mandatory to understand who will benefit from the new “world order”.

Following these principles, at Makr Shakr we launched the “Automation Stipend” program: the first of its kind in the world. For each robot we sell, we allocate a sum to a person’s training in order to upskill and get ready for tomorrow’s professions.

We are engineers, developers and social scientists with an eye for what’s spectacular, emotional and unique at the same time

At the beginning of the 20th century, the great American historian Lewis Mumford wrote: “The chief benefits the rational use of the machine promises is not the elimination of work”, but rather replacing heavy labor with more creative activities contributing to broader societal values. Makr Shakr shows a future where everyone can become a skilled bartender able to personalize and create cocktails for his or her friends. In this way, machines become a tool to improve and augment social interactions.

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THE TEAM

Emanuele Rossetti

CEO

Alessandro Incisa

CTO

Filippo Zanotto

CFO

Lorenzo Risitano

BUSINESS PRODUCT MANAGER

Alessandra Savio

BUSINESS DEVELOPER & SALES MANAGER

Vitalie Ciornii

PROJECT MANAGER

Stefano Brachet

SENIOR DEVELOPER & PM

Carlo Turati

ARCHITECT & PROJECT MANAGER

Vittorio Cravino

HEAD OF MANUFACTURING

Paola Lombardo

OFFICE MANAGER

Laura Soddu

HEAD OF DEVELOPMENT

Andrei Florinel Bogdan

PRODUCTION

Alfred Bowles

PROJECT MANAGER & ENGINEER

Carlo Ratti

Architect, engineer and Director of MIT SENSEable City Lab, Carlo is a living creative visionary. Named by FastCo one of the “50 Most Influential Designers in America” and featured in Wired’ “Smart List” of the 50 people who will change the world.

Assaf Biderman

Physicist and designer, he is a co-inventor of the Copenhagen Wheel and Associate Director of the SENSEable City Lab at MIT.

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