How can we use technology to engage people in a new social experience?

We come from Torino, the city where Martini was created and the best in Italian design is conceived

With Makr Shakr, this passion for cocktails and flair for design meet in a pair of robotic arms that mimic the actions of a bartender, from the shaking of a Martini to the thin slicing of a lemon garnish. The graceful movements of the arms were also inspired by the Italian choreographer Marco Pelle. The system explores the new dynamics of social creation and consumption, with users as designers: “design, make and enjoy”!

We work along with the best Japanese and German robotic firms to fully leverage the potential of their machines

These high-quality machines reflect the increasing role automation will play in tomorrow’s world. Still, robots might be pouring the drinks, but there’s a human team behind them, designing and constructing. Makr Shakr isn’t trying to replace a bartender with a robot; instead, our machines give everyone the opportunity to be a bartender, personalizing and creating cocktails for their friends.

We are engineers, developers and social scientists with an eye for what’s spectacular, emotional and unique at the same time

We want to create an experience for users, allowing consumers to learn from each other, sharing connections, recipes and photos on social networks. We are a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing. With Makr Shakr, simply using an app allows anybody to play with technology – taking full control of an industrial robot.

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THE TEAM

Emanuele Rossetti

CEO

Alessandro Incisa

CTO

Filippo Zanotto

CFO

Lorenzo Risitano

BUSINESS PRODUCT MANAGER

Alessandra Savio

BUSINESS DEVELOPER & SALES MANAGER

Vitalie Ciornii

PROJECT MANAGER

Stefano Brachet

SENIOR DEVELOPER & PM

Carlo Turati

ARCHITECT & PROJECT MANAGER

Vittorio Cravino

HEAD OF MANUFACTURING

Paola Lombardo

OFFICE MANAGER

Laura Soddu

HEAD OF DEVELOPMENT

Andrei Florinel Bogdan

PRODUCTION

Alfred Bowles

PROJECT MANAGER & ENGINEER

Carlo Ratti

Architect, engineer and Director of MIT SENSEable City Lab, Carlo is a living creative visionary. Named by FastCo one of the “50 Most Influential Designers in America” and featured in Wired’ “Smart List” of the 50 people who will change the world.

Assaf Biderman

Physicist and designer, he is a co-inventor of the Copenhagen Wheel and Associate Director of the SENSEable City Lab at MIT.

Partners