We come from Torino, the city where Martini was created and the best in Italian design is conceived
With Makr Shakr, the passion for cocktails and flair for design meet in a pair of robotic arms that mimic the actions of a bartender, from the shaking of a drink to the thin slicing of a lemon garnish.
The system explores the new dynamics of social creation and consumption, with users as designers: “design, make and enjoy”. Over the last years, Makr Shakr’s robotic arms have served over 1 million perfectly crafted drinks, with peaks of 800 cocktails produced per night. The company has received the prestigious D&AD and Core77 awards.
Automation & its consequences: What we belive and do
Automation and robotics can be highly fascinating. Yet, at the same time, thinking at a future in which most work will be carried out by robots, compel us to reflect on the impact of technological advancements on today’s professions. At Makr Shakr, we believe that the key discussions include concepts such as transition and redistribution. Transition means the capability to manage technological upsets, helping those who have lost their jobs to find a new one – and educate the new generations to the professions of the future. Redistribution is mandatory to understand who will benefit from the new “world order”.
Following these principles, at Makr Shakr we launched the “Automation Stipend” program: the first of its kind in the world. For each robot we sell, we allocate a sum to a person’s training in order to upskill and get ready for tomorrow’s professions.
We are engineers, developers and social scientists with an eye for what’s spectacular, emotional and unique at the same time
At the beginning of the 20th century, the great American historian Lewis Mumford wrote: “The chief benefits the rational use of the machine promises is not the elimination of work”, but rather replacing heavy labor with more creative activities contributing to broader societal values. Makr Shakr shows a future where everyone can become a skilled bartender able to personalize and create cocktails for his or her friends. In this way, machines become a tool to improve and augment social interactions.
BUSINESS PRODUCT MANAGER
BUSINESS DEVELOPER & SALES MANAGER
SENIOR DEVELOPER & PM
ARCHITECT & PROJECT MANAGER
HEAD OF MANUFACTURING
HEAD OF DEVELOPMENT
Andrei Florinel Bogdan
PROJECT MANAGER & ENGINEER
Architect, engineer and Director of MIT SENSEable City Lab, Carlo is a living creative visionary. Named by FastCo one of the “50 Most Influential Designers in America” and featured in Wired’ “Smart List” of the 50 people who will change the world.
Physicist and designer, he is a co-inventor of the Copenhagen Wheel and Associate Director of the SENSEable City Lab at MIT.