Launched in 2014, the Makr Shakr Company aims to empower people with new robotic interactions, especially in the food and beverage sector. The company is dedicated to three core values: creativity, simplicity, enjoyment.

The Makr Shakr bar system was designed by award-winning practice Carlo Ratti Associati, combining future robotics with Italian design roots. The recipient of many awards – including D&AD and Core77 – it was developed in the city of Torino, Italy, the birthplace of Martini and Vermouth. Today Makr Shakr bar system continues with cocktail innovation.

Giovanni de Niederhäusern

Designer and Project Manager, he holds a MBA from Rome’s LUISS and he has been a Research Affiliate at the MIT Senseable City Lab. He brings strong and detailed skills in Project and Business Management.

Damiano Gui

Damiano’s family name decided his fate early on. He is in fact a GUI – Graphical User Interface designer – and more generally the interaction whizz behind the Makr Shakr user experience. He studied at the IUAV University of Venice and was a researcher at the MIT.

Alessandro Incisa

Educated in Italy, Australia and China, Alessandro is a mechanical and production engineer who brings meticulous attention to the creative movements of the robots and their performance.

Alfredo Marinucci

Graduated in Mechanical engineering, Alfredo worked for FABtotum, an innovative 3D printing company which run one of the most successful crowdfunding campaign on Indiegogo in Europe. He guarantees the precision of our system performance.

Saverio Panata

Saverio discovered cocktails after hours while studying at Harvard University, where he graduated with a Master in design. He is now making sure that Makr Shakr is as beautiful and efficient as you wish.

Lorenzo Risitano

Lorenzo is a managment engineer graduated at Politecnico di Torino. He worked in the management field both in Piedmont and Sicily. Makr Shakr’s procurement and logistics are his daily bread.

Filippo Zanotto

Grown and educated in Turin, Filippo graduated in engineering and management from the Politecnico di Torino, with a specialization in finance. After having worked for sport and entertainment associations, he now aims at bringing the Makr Shakr On the Road cocktail trip as far as possible.

We are hiring!

Makr Shakr is looking for exceptionally talented individuals in the fields of mechatronics, mechanical engineering, industrial design – and mixology of course. Could it be you? Send us your resume and a short statement to


Assaf Biderman

Physicist and designer, he is a co-inventor of the Copenhagen Wheel and Associate Director of the SENSEable City Lab at MIT.

Michael Lewis

Technology enthusiast and computer geek, Michael graduated with a degree in Astronomy and Astrophysics from Harvard University. He brings over 20 years of network engineering and systems analysis experience to the team.

Carlo Ratti

Architect, engineer and Director of MIT SENSEable City Lab, Carlo is a living creative visionary. Named by FastCo one of the “50 Most Influential Designers in America” and Wired “Smart List2012: 50 people who will change the world”.