ROYAL CARIBBEAN "QUANTUM OF THE SEAS" CRUISE SHIP
OCT 31st 2014
GOOGLE I/O 2013
THE MOSCONE CENTER, SAN FRANCISCO
MAY 15th 2013
MILANO DESIGN WEEK 2013
GALLERIA VITTORIO EMANUELE II
APR 9-14th 2013
Makr Shakr is a new robotic bartending system that allows users to create, in real-time, personalized cocktail recipes through a smart phone application and transform them into crowd-sourced drink combinations. The cocktail creation is assembled by three robotic arms, whose movements - visualized on a large display positioned behind the bar - mimic the actions of a bartender, from the shaking of a martini to the thin slicing of a lemon garnish. The system explores the new dynamics of social creation and consumption - ‘design, make and enjoy’ - and in just the time needed to prepare a new cocktail.
Instead of trying to replace a bartender with a robot, Makr Shakr is a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing. In Makr Shakr, social connections are woven throughout the co-creation and mixing of ingredients, which are then fed back to the user through the app. With this new technology, consumers can learn from each other, sharing connections, recipes and photos on social networks. Furthermore, Makr Shakr can monitor alcohol consumption and blood alcohol levels - something beyond what a traditional bartender can do - hence promoting responsible drinking.
The first Makr Shakr prototype was presented at Google's I/O 2013 - After Hours conference. The launch gave way to very positive feedbacks from the public, who showed great excitement towards social creation and consumption via the robot.
Since then, our team has been working on the development of a new commercial version, improving the interaction with the ordering system and of the aesthetics of the robotic island.
Today, Makr Shakr is powering the Bionic Bar on-board Royal Caribbean’s latest flagship, “Quantum of the Seas”–the most technologically advanced cruise ship ever to set sail.
Makr Shakr is now available with versions for on shore and for events.
Project DirectionCarlo Ratti
Project LeadYaniv Jacob Turgeman
Software and TechnicalLeadMike Xia
Software DevelopmentCagri Hakan Zaman Michelle Wang
Visualization ConceptingShan He
DesignChristopher Green Sayjel Patel Andrea Galanti
Application DeveloperBrendan Nee
Project ManagementAlessandro Incisa
Design & Design ManagementMarco Maria Pedrazzo
Logistics & Operation ManagementAndrea Bellagarda
Web DevelopmentLuis Mesejo
Concept DevelopmentGiovanni de NiederhausernAntonio AtripaldiSofia Cornejo Reindl
Press & CommunicationsJenni YoungLivia BrecciaMarta Scelto
Project ManagementGerard Insolia
Freestyle EngineeringGregg CarpenterWill MooreSaeed BeituniDavinder SawhneyVasant Javle
Freestyle Global Service & SupportSteve LivingstonKarel de HertoghPaolo Cavazzuti
Italy Operations, Regulatory & Public AffairsMara LanzanovaElisabetta ArgentiAlberto FeroldiVittorio CinoCristina Broch
Creative DirectionEddie Opara
Application DesignFrank LaroccaKen Deegan
Application DevelopmentNien LamSebastian Buys
Project ManagementErin Wahed
Creative Technology & DesignShahar Zaks
Creative DirectionLucas Werthein
Steel FabricationMatteo Boff
Technical DesignFabio Mazzola
Project ManagementFabio Bergamin
Software EngineeringRoberto Disarò Fabrizio Bergamin Paolo De LuciaGiorgio Vanoni
Mechanical EngineeringFilippo MauriziFrancesco Perri Luigi Cattaneo
Electrical Design EngineeringCristiano Cazzaniga
Head of FabricationStefano Ghion
FabricationTiziano Maniezzi Giovanni Bergantin Paolo Guanzi Cesare Dell'OrtoTommaso Garbeli
Head of Electrical FabricationRoberto Faccioli
Electrical FabricationFrancesco Del PeroGoogle+