What could you make
with the power of three
robots in your pocket?
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BIONIC BAR

ROYAL CARIBBEAN "QUANTUM OF THE SEAS" CRUISE SHIP

OCT 31st 2014

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GOOGLE I/O 2013

THE MOSCONE CENTER, SAN FRANCISCO

MAY 15th 2013

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MILANO DESIGN WEEK 2013

GALLERIA VITTORIO EMANUELE II

APR 9-14th 2013



Makr Shakr is a new robotic bartending system that allows users to create, in real-time, personalized cocktail recipes through a smart phone application and transform them into crowd-sourced drink combinations. The cocktail creation is assembled by three robotic arms, whose movements - visualized on a large display positioned behind the bar - mimic the actions of a bartender, from the shaking of a martini to the thin slicing of a lemon garnish. The system explores the new dynamics of social creation and consumption - ‘design, make and enjoy’ - and in just the time needed to prepare a new cocktail.

Instead of trying to replace a bartender with a robot, Makr Shakr is a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing. In Makr Shakr, social connections are woven throughout the co-creation and mixing of ingredients, which are then fed back to the user through the app. With this new technology, consumers can learn from each other, sharing connections, recipes and photos on social networks. Furthermore, Makr Shakr can monitor alcohol consumption and blood alcohol levels - something beyond what a traditional bartender can do - hence promoting responsible drinking.

The first Makr Shakr prototype was presented at Google's I/O 2013 - After Hours conference. The launch gave way to very positive feedbacks from the public, who showed great excitement towards social creation and consumption via the robot.

Since then, our team has been working on the development of a new commercial version, improving the interaction with the ordering system and of the aesthetics of the robotic island.

Today, Makr Shakr is powering the Bionic Bar on-board Royal Caribbean’s latest flagship, “Quantum of the Seas”–the most technologically advanced cruise ship ever to set sail.

Makr Shakr is now available with versions for on shore and for events.

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TEAM

MIT SENSEABLE CITY LAB
Concept & Design

Project Direction
Carlo Ratti

Project Lead
Yaniv Jacob Turgeman

Software and Technical
Lead

Mike Xia

Software Development
Cagri Hakan Zaman
Michelle Wang

Visualization Concepting
Shan He

Design
Christopher Green
Sayjel Patel
Andrea Galanti

Application Developer
Brendan Nee

CARLO RATTI ASSOCIATI
Implementation & Production

Project Management
Alessandro Incisa

Design & Design Management
Marco Maria Pedrazzo

Logistics & Operation
Management

Andrea Bellagarda

Web Development
Luis Mesejo

Concept Development
Giovanni de Niederhausern
Antonio Atripaldi
Sofia Cornejo Reindl

Press & Communications
Jenni Young
Livia Breccia
Marta Scelto

COCA COLA

Project Management
Gerard Insolia

Freestyle Engineering
Gregg Carpenter
Will Moore
Saeed Beituni
Davinder Sawhney
Vasant Javle

Freestyle Global Service & Support
Steve Livingston
Karel de Hertogh
Paolo Cavazzuti

Italy Operations, Regulatory & Public Affairs
Mara Lanzanova
Elisabetta Argenti
Alberto Feroldi
Vittorio Cino
Cristina Broch

PENTAGRAM
Identity, Web Application & Visualization Design

Creative Direction
Eddie Opara

Application Design
Frank Larocca
Ken Deegan

Application Development
Nien Lam
Sebastian Buys

Project Management
Erin Wahed

SUPERUBER
Data Visualization

Creative Technology & Design
Shahar Zaks

Creative Direction
Lucas Werthein

BREMA ICE MAKER
Ice making and dispensing

Direction
Alessandro Maroli

Engineering
Alberto Resta

EREDI BOFFI
METAL FABRICATION

Steel Fabrication
Matteo Boff

ERGO SYSTEMS
Liquid Dispensing System

Direction
Raffaele Gatti

Technical Design
Fabio Mazzola

C.I.A. S.R.L.
AUTOMATION & ROBOTICS

Automation Design
& Fabrication

Direction
Angelo Galimberti

Project Management
Fabio Bergamin

Software Engineering
Roberto Disarò
Fabrizio Bergamin
Paolo De Lucia
Giorgio Vanoni

Mechanical Engineering
Filippo Maurizi
Francesco Perri
Luigi Cattaneo

Electrical Design Engineering
Cristiano Cazzaniga

Head of Fabrication
Stefano Ghion

Fabrication
Tiziano Maniezzi
Giovanni Bergantin
Paolo Guanzi
Cesare Dell'Orto
Tommaso Garbeli

Head of Electrical Fabrication
Roberto Faccioli

Electrical Fabrication
Francesco Del Pero

INSPIRATION FROM:
Roberto Bolle & Marco Pelle

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